The Annual Conference is Successful as a Two Day Webinar!
According to survey results, the 2020 Annual Conference sponsored by Wisconsin Community Media and the Midwest Region of the Alliance for Community Media is officially a success! On a scale of 1 to 5, 5 being most satisfied, attendees gave the conference and fest held on October 1 and 2 an overall rating of 4.2….The presentations and workshops planned by the conferences committee rated a 4.4 out of 5. Read the full article here.
2020 CONFERENCE PROGRAM
THURSDAY, OCTOBER 1
Webinar Schedule
Orientation 8 - 9 AM
Get comfortable with the Webinar format. Join us in the Main Zoom Room for informal conversation and how it will all work.
Exhibitor Presentations 9 - 12:30 PM
9:00 AM Municipal Captioning
The Cares Act and Your Channel
Join Daniell Krawczyk to find out how to seek funds for Closed Captioning and other production improvements to boost government transparency needed as a result of the pandemic. John Kelly with Trempealeau County explains how his county is applying for Cares Act funding for closed captioning and microphone improvements.
Recorded by Alan Luckett
9:30 AM Comrex
Working from Home: Broadcasting in the New Normal
Join Chris Crump as he talks about how to put together a first-class radio broadcast studio at home to do recorded shows and live productions. Learn how to take stock of what you have, figure out what you need and how to put it all together.
Recorded by Alan Luckett
10:00 AM Key Code
Proven Workflows for Modernizing Community Media
Join Brian Allegretti and Tom Faber as they talk about recent integrations they have done including three local affordable City projects.
Recorded by Alan Luckett
10:30 AM Alpha Video
The Expanding Virtual World of Captioning
Join Mike Pouh of Alpha Video and Trish McRae from Link Electronics as we explore the quickly expanding virtual world of captioning. This presentation will help you better understand the basics of captioning and why it is important. We will also take a deeper dive to discuss captioning for virtual meetings, streaming videos with captions, post-production captioning, translating captions, and how you can operate a captioning system at your studio while working from home.
Recorded by Ross Rowe
11:00 AM Cablecast TV (Tightrope)
One Button Publishing: Workflows from Ingest to Distribution
Join Cablecast's Sales Engineer Randy Visser for a look at how PEG Access customers are distributing content to multiple platforms, including Web sites, Over the Top (Roku/AppleTV) and of course, cable channels, with one click of a button. No logging in/out of commercial video hosts. No 3rd party phishing for viewers. Just a clean path from ingest to distribution. We'll also take a look at how Cablecast is able to "Auto Schedule" content coming in from IP streaming sites, or RTP remote devices used to send live video content from your community directly into your system for a clean path to distribution.
Recorded by Ross Rowe
11:30 AM Leightronix
More is Better: Using Multiple Video Platforms to Distribute your Message
Join Nick Crandell in exploring the use of multiple video platforms with Leightronix.
Recorded by Ross Rowe
12:00 PM CASTUS
CASTUS Cloud Services
Join Nathan Bosseler and Matt Carlson talking about the range of services CASTUS is offering through the cloud.
Recorded by Ross Rowe
Lunch On Your Own 12:30 - 1:00 PM
All Zoom Rooms will be available for conversation during lunch. Use the chat sidebar to ask to be moved out of the Main Zoom Room to a side room for more topical conversations.
Opening Presentation 1:00 PM - 2:00 PM
Welcome
Jake Timm, President, WCM
Jim Knightwright, Chair of the Midwest Region of the Alliance for Community Media
Welcome from our Luncheon Sponsors
Chris Crump, Comrex
Randy Visser, Cablecast TV
Nick Crandall, Leightronix
Nathan Bosseler, CASTUS
Keynote Presentation: Conveying the essence of the PEG brand across all platforms
Steve Noll, Marketing Instructor, Madison College
Lisa Wolf, Content Moderator and Recorder
Concurrent Workshops (pick one of two) and Exhibitor Presentations
2:00 PM - 2:40 PM
Social Media Savvy - Implementing Cohesive Branding
Join us to continue the conversation about branding we started at the Opening Luncheon. Our marketing expert will dive more deeply into developing and implementing a multi-platform branding strategy.
Steve Noll, Marketing Instructor, Madison College
Lisa Wolf, Content Moderator and Recorder
Tips and Tricks for Great Interviews
Discover tips to build your interviewing skills and learn simple tricks to create an engaging environment for your subject.
Rachel Womack, Today and Forever Videos
Andy Radig, Content Moderator and Recorder
2:40 PM Chat with Municipal Captioning
3:00 PM - 3:40 PM
Copyright and Fair Use - Making Smart Decisions for Your Production
Learn how to recognize when use of material is “fair” and when it infringes on a copyright. Are PEG centers covered under the NCTA ASCAP license for cable operators? If so, what does that cover? We’ll practice applying these principles with examples and your questions.
Atty. Kohel Haver, Swider Haver, LLP, Portland
Mary Cardona, Content Moderator; Lisa Wolf, Recorder
Metadata and the Future of Your Video in an Online World - Explaining How It All Works
John Hauser, The Community Media Archive, Access Humboldt, CA
Dave Grooman, Content Moderator and Recorder
3:40 PM Chat with Comrex
4:00 PM - 4:40 PM
Covering Politics at Home
Using public forum principles to provide your hometown citizens with the information they need to make reasoned decisions about issues and candidates.
Atty. Kohel Haver, Swider Haver, LLP, Portland
Mike Wassenaar, President and CEO of the Alliance for Community Media
Mary Cardona, Content Moderator; Lisa Wolf, Recorder
Beyond Two Ferns: Designing Digital Sets
Bob Carroll, Illinois State University, Normal
Jim Knightwright, Content Moderator and Recorder
4:40 PM Chat with Key Code
MEDIA FEST SHOW - STREAMED LIVE!
Sponsored by CASTUS
7:00 PM
2020 CONFERENCE PROGRAM
FRIDAY, OCTOBER 2
Webinar Schedule
Orientation
8:00 AM - 8:30 AM
8:30 AM Breakfast Presentation
Welcome
Jake Timm, President, WCM
Jim Knightwright, Chair of the Midwest Region of the Alliance for Community Media
Welcome from our Breakfast Sponsor
Daniell Krawczyk, Municipal Captioning
Presentation: Sun Prairie Media Center’s new App
Jeff Robbins, Sun Prairie Media Center
Ricardo Cerljenko, CTO/Lead Backend Developer, Lloyd’s Design Studio
Mateo Hrastnik, Lead Mobile Developer, Lloyd’s Design Studio
Jeff Robbins, Recorder
Concurrent Workshops (pick one of two) and Exhibitor Presentations
9:40 AM Chat with Alpha Video
10:00 AM - 10:40 AM
Capital Equipment Replacement For Big and Small centers
Integrating the equipment you need for the future with your current inventory.
Ross Rowe, Elk Grove Village
Jake Timm, Oshkosh Media
Lisa Wolf, Columbus Cable
Ross Rowe, Recorder
Public Policy Update
A review of the 2019 FCC Report & Order, the court cases that have followed and the federal legislation introduced to roll-back the FCC’s stance. We’ll also provide you with an overview of state level legislative activity, in particular, Wisconsin and Maine.
Mike Wassenaar, Alliance for Community Media
Mary Cardona, Wisconsin Community Media
Tom Loucks, Content Moderator, Recorder
10:40 AM Chat with Cablecast TV
11:00 AM - 11:40 AM
Effective Community Engagement and Facebook Videos
Facebook Outreach Strategies
“Connecting the Community in Times of Uncertainty”
School looks different this Fall. Along with change, comes a slew of questions and fact-finding. CTV has focused on delivering information to the adults in the student’s lives. Executive Director Dana Healy will walk through a case study of a recent successful Town Hall Forum where school leadership answered hard questions of the community, and how CTV executed this large event with 5 days’ notice.
Mike McIntee, Eagan Television
Dana Healy, CTV North Suburbs
Jim Knightwright, Content Moderator and Tom Loucks, Recorder
Your Distribution Flow - Part One
Livestreaming from the studio and the field and inserting recorded content on websites and social media platforms.
Ross Rowe, EGTV, Elk Grove Village
Jake Timm, Oshkosh Media
Daniel Folkman, Wisconsin Video Hub
Randy Visser, Cablecast TV
Ross Rowe, Recorder
11:40 AM Chat with Leightronix about Streaming Video in a Socially Distant Era
Noon - 12:40 PM - Lunch on your own
Share your lunch with others who want to talk about common interests. Choose from one of our four Zoom Rooms to gather together for “Birds of a Feather” discussions using the chat bar to announce topics.
12:40 PM Chat with CASTUS
1:00 PM - 1:40 PM
Two ideas for Fundraising and Revenue Generation
The Oshkosh Media Card - How Oshkosh’s PEG media center established this steady source of income, which also doubles as outreach to businesses and keeps the Oshkosh Media name in front of residents day in and day out.
Intergovernmental Production Contracts - Most small outlying communities do not have media centers, but still have an interest in providing government transparency. Serving these communities can be a steady source of income.
Joe Wiedenmeier, President, Friends of OCM
Tom Loucks, Director, Marshfield Media Access
Andy Radig, Content Moderator (The original presentation will be uploaded shortly.)
Your Distribution Flow - Part Two
A Primer on how to get on OTT platforms utilizing various manufacturer’s equipment and how to “build your own.”
Ross Rowe, EGTV, Elk Grove Village
Jake Timm, Oshkosh Media
Jake Timm, Recorder
1:40 PM - 2:00 PM
ACM Midwest Region & WCM Member Meetings
Jake Timm, President, Wisconsin Community Media
Jim Knightwright, Chair, Alliance for Community Media -
Midwest Region
Closing General Session
2:00 PM - 3:00 PM
Effectively advocating for Local Media by Dispelling Modern myths around cable system upgrades and other technical marvels…
How do we articulate the value of local media to our community, our city officials, and our legislators? How do we dispel the arguments we hear from the cable industry that it’s too expensive, too much bandwidth, impossible to do technically?
We do it with our command of the facts.
Our speakers come armed with facts, compelling arguments, and stories to make clear a community-based media like PEG is needed not only on cable, but also on the wide variety of digital platforms audiences are using today.
Our speakers’ primary focus will be on what it takes to have an HD PEG channel on the cable subscriber system and program listings on the Electronic Program Guide. We’ll also get you conversant on 5G, the latest on broadband and the future for wireless drops.
Dr. Jonathan Kramer, Esq., Telecom Law Firm, Los Angeles
Jonathan is the founder and principal attorney of Telecom Law Firm and has more than 35 years of experience as a consulting engineer in wireless, broadband, cable television and telephony sectors advising private, institutional and government clients.
Matt Sluga, Video Network Manager, Tri-County Communications Cooperative, Strum, Wisconsin
Matt began his career working for Western Wisconsin Cable Television in 1995 and in 2006 started working for TCC. Matt oversees the technical management of TCC’s cable television and broadband operations.
Mary Cardona, Content Moderator; Ross Rowe, Recorder
