The 2022 Annual Conference Workshops and Presentations
DAY 1 of 2
Thursday, May 12, 2022
8:00 - NOON Registration
9:00 - 11:00 AM Preconference Workshops
9:00 - 9:50 AM
LPFM Radio Meeting
If you’re responsible for an LPFM radio station or producing shows for one, come meet your tribe! Agenda to be announced.
9:00 - 11:00 AM
Adobe Premier Workshop
Our workshop opens with a brief video from the VideoRevealed YouTube world-class trainer, Colin Smith! Then this “working” workshop introduces the basics of Adobe Premier. After about the first half-hour, we’ll move into advanced features. All participants should bring a laptop and have the Adobe Premier app. WCM will provide thumb drives with an editing exercise for all participants. If you are interested in this workshop, you will indicate that on your conference registration form so we know how many participants to prepare for. Also covered: Links to great YouTube instruction videos and low-cost alternatives.
Will Nimmow, Director, Monona Community Media
Matthew Jemilo, Freelance Editor and Director, Grand Rapids, Michigan
9:00 - 11:00 AM in the ballroom
Field camera setup options
Are you looking for a good way to set up for remote productions? Various media centers show their setups for field productions and answer questions about why they do it that way. There will be Canon, Panasonic, Sony, iPhone and JVC Sports Streaming Cameras along with audio equipment.
Derek Westby, Senior Network Administrator, City of Stoughton
James Wyngaard, Executive Director, Rice Lake Community Media
Paul Zwicker, Executive Director, OCA Media, Oregon, WI
Brian Allegretti, Account Manager, KeyCode Media
9:00 - 11:00 AM in the ball room
One-on-one advice about your online presence
Get one-on-one advice from one of two web/social media experts for whatever aspect of your online presence you need! If you want to participate, check the box in the conference registration form and we’ll set you up with a 15-minute appointment.
Derek Westby, Senior Network Administrator, City of Stoughton
Stephanie Miller, Communications & Technology Director, Village of McFarland
10:00 - 11:00 AM
The law, PEG media centers, and supporting media creators and local government
We’ll have a robust question and answer period, but we’ll focus on three things: 1) What powers municipalities have under Wisconsin’s video service provider law and what are the limitations; 2) Operating policies that provide an understandable framework for the use of your center and distribution platforms; 3) Ways to collaborate with WCM to open up your center to programming of interest to your community. We encourage both long-time and new PEG media center managers to attend this workshop.
Mary Cardona, Executive Director, Wisconsin Community Media (WCM)
Jake Timm, Operations Manager, Oshkosh Media; President, WCM
11:00 AM - 6:30 pm Exhibit Hall Open
Noon - 1:20 PM Opening Lunch and Keynote Presentation
Welcome
Jake Timm, President, WCM
Jim Knightwright, Chair, Midwest Region of the Alliance for Community Media
Katie Crawley, Deputy Mayor, City of Madison
Sarah Edgerton, Chief Information Officer, City of Madison
Keynote Presentation:
Building Partnerships: Adding value to your media center through community relationships
Media Centers need strong relationships with many different internal and external partners to survive and thrive. Hear how media center directors have built a community of supporters to produce content, advocate for their well-being, and help media centers fulfill their missions of educating residents of all ages and backgrounds from everything from editing video to being an informed citizen.
Will Nimmow, Director, Monona Community Media, Monona, Wisconsin
Jake Timm, Operations Manager, Oshkosh Media, Oshkosh, Wisconsin
Jeff Robbins, Director, Sun Prairie Media Center, Sun Prairie, Wisconsin
1:30 - 4:30 PM 3 Sets of 2 Concurrent Workshops
1:30 - 2:15 PM
Case studies on using social media from a content producer and media center perspective
Social media platforms offer a win-win opportunity for producers looking to expand their reach across multiple social media platforms, and PEG media centers looking to promote their content to digital audiences. After introductory remarks from our speakers, each speaker will lead a small group discussion that will allow them to talk about their use of social media and leave ample time for participants to get their questions answered. Broaden your vision and learn how social media is successfully being used by independent producers and PEG media centers!
Janice Newman, Producer, Y? Why Not! Show, South Holland, Illinois
Frank Caruso, Social Media Producer, Oregon OCA Media, Oregon, Wisconsin
John Ehlke, Production Manager, West Bend Community TV, West Bend, Wisconsin
Choosing remote broadcasting equipment and strategies for producing successful live remote broadcasts.
There are so many options for choosing equipment to shoot live remote broadcasts. Whether you’re in a big center or doing it all by yourself, picking the right stuff (cameras, tripods, cables, live encoders, etc.) can open up a world full of choices. Our panelists will tell you what they use and more importantly why they chose what they use, as well as answer your questions.
Ross Rowe, Multimedia Coordinator, EGTV, Village of Elk Grove, Illinois
Jim Knightwright, Operations Coordinator, CAN TV Chicago
Patrick Cook, Technical Services Manager, Nine North, Roseville, Minnesota
2:30 - 3:15 PM
Planning, managing and troubleshooting livestreamed events
Live streaming local events is a great way to bring more eyeballs to your content. But like any technology, pitfalls abound. Our panelists will talk about what they do to set up their live events and troubleshoot when necessary. We’d also like attendees to tell us what they’re doing in their communities and how well it works.
Ross Rowe, Multimedia Producer, EGTV, Village of Elk Grove, Illinois
Patrick Cook, Technical Services Manager, Nine North, Roseville, Minnesota
Bruce Morrison, Sr. Vice President of Sales, Castus, Issaquah, Washington
Step out from behind that camera and make a name for yourself!
How these media centers are building their brand in the communities they serve in order to expand their audiences on cable and online.
Jeff Robbins, Director, Sun Prairie Media Center, Sun Prairie, Wisconsin
James Wyngaard, Executive Director, Rice Lake Community Media, Rice Lake, Wisconsin
3:30 - 4:15 PM
Taking livestreaming to the next level: Integrating graphics with live video productions.
Livestreaming is all-the-rage on social media platforms. Integrating graphics in livestreamed productions is all-the-challenge for both independent producers and PEG media centers. Live sports is one high-profile place where viewer excitement is enhanced when graphics are embedded into the game coverage. James and Alan will give a rich overview of three different ways to embed graphics in livestreamed programming. In addition, there will also be a demo of the JVC Sports Camera, which integrates graphics easily into livestreamed coverage. The camera will be on hand. James, who has had time with the camera, will help demonstrate it along with Dan Skirpan over Zoom.
James Wyngaard, Executive Director, Rice Lake Community Media, Rice Lake, Wisconsin
Alan Luckett, Production Coordinator, JATV, City of Janesville
Dan Skirpan, JVC (via Zoom)
Making it work: Creating a successful production when integrating in-person and Zoom participants
Many productions are continuing to be shot with one foot in the real world, and one foot in the virtual world and it’s likely to continue for some time. This workshop will discuss how to set up a production, whether its in a meeting room or in the field, to get the best quality results.
Derek Westby, Senior Network Administrator, City of Stoughton
Tom Loppnow, Television Production Specialist, City of Milwaukee Channel 25
Paul Karczewski, City Channel Manager, City of Milwaukee Channel 25
4:30 - 5:15 PM Annual Membership Meeting
The annual meeting will begin with an update on legislative efforts on the national and state levels and related policy news. WCM members will learn who has been elected to serve on the 2022-2023 WCM Board of Directors and how the Board is planning to involve members in its legislative strategy for the 2023-2024 session.
5:30 - 7:00 PM Exhibitors Reception
Meet and talk with Our Exhibitors and join us for appetizers, drinks and good conversation.
At the WCM Program Fund table, you can meet independent producers and take a look at snippets from their shows.
7:00 - 10:30 Best of the Midwest Media Fest Banquet and Show
DAY 2 of 2
Friday, May 13, 2022
8:00 AM - 8:30 AM Registration
9:00 AM - NOON Exhibit Hall Open
8:30 - 9:45 AM Breakfast and Roundtable Discussion
Program Distribution: Where PEG centers and independent producers meet
For media centers: This roundtable session offers the opportunity for media center staff to talk about their experiences with different broadcast servers. Each table will be facilitated by a media center staff person who uses a particular server. This workshop is not a feature-packed sales seminar for the different broadcast servers. Rather, the emphasis will be on how well different types of servers are meeting the broadcast needs of PEG centers and the real-world challenges that remain.
Derek Westby, Senior Network Administrator, City of Stoughton, Wisconsin (Telvue)
Boyce Johnson, Digital Media Supervisor, City of Madison (Cablecast TV)
Alan Luckett, Production Coordinator, JATV, City of Janesville (Castus)
Ross Rowe, Multimedia Administrator, Elk Grove Village, Illinois (Leightronix)
For producers: At the Independent Producers tables, we will talk about how to upload programs to MediaFire for distribution to WCM member stations, how to promote programs to WCM’s 50 media center members using WCM’s Forum, and what WCM’s media centers are looking for in an “imported” show. We’ll also be listening to producers to find out what they’re looking for in a state-wide distribution system.
Mary Cardona, Executive Director, WCM
Jake Timm, President, WCM and Operations Coordinator, Oshkosh Media, City of Oshkosh
10:15 AM - 1:15 PM 3 Sets of 2 Concurrent Workshops
10:15 - 11:05 AM
“It’s the audio, stupid:” How to get quality sound to make your productions worth watching
Most media professionals know that capturing video is the easy part. Getting good audio is where most of the potential pitfalls lie. This workshop will cover everything from complex set-ups at news conferences and arts performances to getting the best sound when shooting with mobile devices.
Boyce Johnson, Digital Media Supervisor, City of Madison
Alan Luckett, Production Coordinator, JATV, City of Janesville
Making the case for community television. Do you have your elevator speech ready to inspire the uninitiated?
Learn how to talk about the mission of your organization and the contribution you make to win over your audience and help them feel invested in your success.
DeAnne Boegli, Vice President of Corporate Communications at WPS Health Solutions, Madison
Theresa A. Knipe, Director of Excel Center High School, Gary Campus at Goodwill Excel Center, Gary, Indiana
Janice Newman, Producer, Y? Why Not! Show!, Moderator
11:20 - 12:10 PM
Advanced field lighting workshop
Lighting for video in the field has always been a challenge. Windows in the wrong place, electrical circuits that are too weak, tight spaces and noisy fluorescent lights are some of the many problems you may run into. Our man from Barbizon Lighting will help you to get your field video looking its best!
Ned McGregor, Lead Sales Manager, Barbizon Lighting, Chicago, IL
Beyond Franchise Fees: How to diversify your media center’s revenue sources
As cable TV continues to lose subscribers, chances are your media center can’t survive on franchise fees alone. This workshop explores some ways to bring in additional revenue without weighing down your already-swamped staff with lots of additional work.
Dana Healy, former Executive Director of NineNorth, current Vice President of Cablecast Community Media
Rachel Packard, Production Manager, Sun Prairie Media Center, Sun Prairie
Jimmy Kauffman, President/CEO of the Bank of Sun Prairie
12:25 - 1:15 PM
How to think like an award-winning editor of short-form features
Our speakers discuss how they approach a project from inception to production, to the editing room where images, live sound and enhancements all come together to create an engaging story.
Hailee Boston, Programming Coordinator, Eagan Television, Eagan, MN
Jesse Wilson, Owner, Jesse Wilson Productions, Beaver Dam, WI
Seeing Video as 1’s and 0’s
How to set up your media center’s IT Infrastructure to support your current and future digital needs. The focus will be on your in-center IT with some time on mobile networking options.
Derek Westby, Senior Network Administrator, City of Stoughton
Closing Luncheon 1:30 - 3 PM Building the Future of Media
Expanding broadband infrastructure
Federal and State Governments are now investing billions in subsidizing the creation of broadband infrastructure where it’s needed. Learn where the State of Wisconsin has identified broadband needs, how the Public Service Commission is managing the application process for infrastructure grants, and what the PSC’s goals are for the program.
Jaron McCallum, Strategic initiative Coordinator, Wisconsin Broadband Office, Public Service Commission of Wisconsin
Filling the ever-growing chasm in local news coverage: A Proposal
For the last 20 years, the Internet has demolished the advertising-based business model for for-profit local journalism, whether in traditional newspapers or online. There is nothing to suggest successful for-profit local journalism will ever return. Local journalism barely exists any longer. Corruption, cynicism, pessimism, conspiracy theories and fascist movements are growing by leaps and bounds. If a democracy depends on a well-informed citizenry to make good decisions about governance, then where does the United States stand today? Is it time for public funding of local non-profit independent and uncensored news media?
John Nichols, Associate Editor, Madison Capital Times; National Affairs Correspondent, The Nation
Prof. Bob McChesney, Department of Communication, University of Illinois at Urbana-Champaign. Co-founder of Free Press.
