Dr. Peter Conover, professor of mass communications at the University of Wisconsin-Whitewater and founder of UWW-TV, the campus cable television station, died July 16, 2023, in Tucson, AZ, following complications from Parkinson’s.
Dr. Conover began his tenure at UW-Whitewater in 1972 after receiving his BA at the University of Iowa, where he met his wife, Katherine. He went on to earn an MA from Syracuse (NY) University, and later a Ph.D. from UW-Madison. During his time as a professor in the Department of Communications, he earned awards for Outstanding Faculty Service and for Outstanding Teaching. He had also been the recipient of the University Service Award, the COMM Advising Award, the KEMPA Service Award and was a past member of the AHECTA Board of Directors.
Conover was instrumental in launching academic courses in video production and other communication techniques. His former Communications colleague and longtime friend Richard Haven credits Peter not only with establishing the Electronic Media submajor at UW-Whitewater, but his efforts helped influence the development of many other COMM-related fields of study, including journalism, public relations, interpersonal communication and media arts and gaming, just to name a few.
“He was a very personable person, with a calm willingness to be the key player to create what UWW-TV and the Communication Department is today,” said Haven. The former interim dean of the College of Arts and Communication has countless stories of their professional and personal time together, including trips to Florida, New Orleans and San Francisco, but it was their work together after UWW-TV was founded in 1980 that made the cable station was it is today.
Together with the leadership and support of then Director of Residence Life Jerry Gorby, they put UWW-TV on the Charter cable line-up, primarily to provide over 150,000 households the ability to access live sporting events and original student programming on what was first Cable 6 (and later Cable 19).