The 2023 Annual Conference Workshops and Presentations

DAY 1 of 2
Thursday, May 4, 2023

8:00 - NOON Registration

9:00 - 11:00 AM Preconference Workshops

9:00 - 11:00 AM

Roundtable on Community Journalism

Are you interested in delving into community journalism? Would you like to see your media center fill the gap in local coverage left by the decline of traditional newspapers? Would you like to be a community journalist? Join us for a discussion about what it takes to get a community news show off the ground and sustain it week after week. Take a look at samples of what’s being done around the country. Bring your questions and your ideas!

Dan Presser, Anchor of the Sun Prairie News
Jeff Robbins, Director, Sun Prairie Media Center
Jeremy Crosby, Director, Fitchburg FACTv Talking Fitchburg
Tom Loucks, Communications Director, City of Marshfield
Dee Hall, Managing Editor, Wisconsin Watch
John Schroeder, Director of Program Production, Wisconsin Eye Network

Moderator: Mary Cardona, Executive Director, Wisconsin Community Media

9:00 - 10:00 AM

Basic Audio Workshop

The best way to get great audio on your shows is use the right equipment in the most optimum way. This workshop will teach you what you need to find out before a shoot, what audio equipment you will need for different types of settings, and how to integrate smart pads and phones with traditional equipment.

Dave Ruhland, Chief Streaming Officer, Mediastream, Reedsburg
Alan Luckett, JATV Media Services Director, JATV, City of Janesville

10:00 - 11:00 AM

Basic Lighting Workshop

This workshop takes you back to the basics and demonstrates how to set up a well-lit situation both inside and outside. The workshop covers 3-point lighting, use of a bounce light, thinking about the sun, and using backlighting to your advantage. Lighting equipment options are covered, including low-cost LED lighting, and how to assess the lighting situation when you do your pre-production planning.

Jesse Wilson, Owner, Jesse Wilson Productions, Beaver Dam, WI
Dave Ruhland, Chief Streaming Officer, Mediastream, Reedsburg

10:00 - 11:00 AM

LPFM Radio Meeting; Presentation on Non-commercial underwriting

The annual LPFM radio meeting will feature a presentation on the limits of non-commercial radio broadcast underwriting statements and the different regulations for streaming music. AGENDA: 1. Station Updates; 2. Presentation on radio underwriting; 3. Streaming music limitations; 4. Handling improper content on live meetings and programming; 5. Streaming stats - What programming does well? 6. demo of Podbean for podcasting.

Meeting Chair: Josh Werner, Waupaca WIN TV and Radio
Special Guest Presenter: Randall Davidson, Senior Lecturer Emeritus, UW-Oshkosh, former President of the Board of Directors of WMUU-LP.

11:00 AM - 6:30 pm Exhibit Hall Open

Noon - 1:15 PM Opening Lunch and Keynote Presentation

Welcome

Jake Timm, President, WCM
Ross Rowe, Chair, Midwest Region of the Alliance for Community Media
City of Madison representative

Keynote Presentation: Creating a local news environment that works

Mark Treinen, Editor, Madison Capital Times newspaper

Mark Treinen joined the Cap Times as the top editor in 2023 following a 30-year career in daily newspapers that included two years in eastern Pennsylvania, 25 years in central Wisconsin and over three years as the executive editor at the Green Bay Press-Gazette. He has overseen numerous national award-winning journalism projects and was a past president of the Wisconsin Associated Press Editors Association.

1:30 - 4:00 PM 2 Sets of 2 Concurrent Workshops

1:30 - 2:30 PM

Using the analytical tools available on social media platforms to improve your reach

Stephanie Miller, Communications & Technology Director, Village of McFarland
Bryce Lord, Professor and Associate Director, Helen Bader Institute for Non-Profit Management

Advanced Audio: Capturing and Mixing Musical Performances

This session will discuss different techniques and equipment for capturing live musical performances.  Multi-track recording will be the focus.  Recording engineer Derek Schyvinck will walk through the mixing of a multi-track recording session.

Alan Luckett, JATV Media Services Director, City of Janesville
Derek Schyvinck, Owner-operator at Gemini Music Studios and President at WADR 103.5 FM Janesville Community Radio

2:30 PM - 3:00 PM - Time to network and visit the exhibitors.

3:00 - 4:00 PM

Disentangling the rules and regulations for cable and streaming

This workshop tackles the different laws governing cable television and the Internet including music copyright, closed captioning, fair use, and creative commons licensing. Bring your questions. What rights do cities have as producers? What about community producers?

Atty. Kohel Haver, Verite Law Company, Portland, OR

The fundamentals of grantwriting

A grantwriter shares how to write an effective grant.

Theresa A. Knipe, Director of Excel Center High School, Gary Campus at Goodwill Excel Center, Gary, Indiana
Bryce Lord, Professor and Associate Director, Helen Bader Institute for Non-Profit Management

4:15 PM - 5:00 PM

WCM ANNUAL MEETING

5:00 - 6:30 PM Exhibitors Reception

Meet and talk with Our Exhibitors and join us for appetizers, drinks and good conversation.

6:30 - 10:00 Best of the Midwest Media Fest Banquet and Show