WSTO’s Derek Westby talks with Ingrid McMasters of Spry Whimsy, a fiber arts store in Stoughton. Click to see the full 3 minute promo!
WSTO TV has produced several “Shop Local” promos for downtown businesses just in time for the holidays as a result of its new partnership with the Stoughton Downtown Merchants Association (SDMA).
The collaboration began a few months ago when Derek Westby, Senior Network Administrator for the City of Stoughton who oversees WSTO TV, approached the SDMA about producing a television show featuring local businesses. “Then three weeks ago, Spencer Meier [WSTO Media Manager] and I met with Joanne Grassman from the Stoughton Downtown Merchants Association to talk about the idea of using WSTO to help make short ‘pop-in’ promos for shopping local for the holidays.”
With such a short turn around, WSTO TV decided to produce three generic ‘Shop local in Downtown Stoughton, Wisconsin’ promos and then went on to produce 16 individual store promos so far -- with a few more in the works. “It has been a great partnership between these businesses and WSTO TV,” reported Westby. “It has been a lot of work to create all of these promos in such a short time,” said Meier, “but in doing so we have met many new people and learned about the many interesting businesses that are located in our downtown. It has been very rewarding to see the community’s response to our work.”
“It has been a long time since we’ve featured our downtown. It has changed a lot over the past several years and it feels right to highlight it again,” Meier continued.
WSTO TV posted all of the videos to their Facebook page and YouTube as well as broadcasting them on their cable channels. The videos are also on-demand on their Roku and AppleTV apps.
