Community Media Day

Local and state officials join media centers and the Governor in celebrating Community Media Day 2023

“The sharing of ideas and information is critical to the vitality of communities across Wisconsin, yet access to quality local coverage has been declining in the media environment.” 

So begins the proclamation signed by Governor Tony Evers declaring October 20 Community Media Day in Wisconsin.  The Governor celebrated the work of PEG (public, education, and government) media centers whose mission is to serve local communication needs.   He said “strong media centers build strong communities by encouraging government transparency, fostering civic engagement, elevating local voices, promoting area businesses, and training students in being strong local media representatives.”   

Mary Cardona, executive director of Wisconsin Community Media, was excited to see the Governor’s endorsement of the work done by PEG media professionals and community producers.  “Our work is more important than ever.  Our media centers encourage ‘coming together’ -- something that is in very short supply in the current media environment.”

Two mayors and the Oregon Village President, Phil Van Kampen, also signed proclamations celebrating community media. 

Mayor Shane Blaser, City of Wisconsin Rapids, said in his proclamation, “Community media organizations provide a means for diverse communities to tell their stories, hear each other’s stories, and create new stories together.”  

Van Kampen said, “The Village of Oregon shares in the Governor’s celebration of the hard work and importance of community media centers, supporting local media, and citizen involvement in community happenings…the Village of Oregon recognizes the importance and value OCA Media provides to the vitality and fabric of the Oregon community.

West Bend’s Mayor Joel Ongert expressed appreciation for the West Bend Community Television team that has produced nearly 500 hours of local content so far this year.  His proclamation said in part, “Community Media Day provides an opportunity for our citizens to acknowledge the significant role that community media plays in fostering local dialogue, civic engagement, and social cohesion, and to encourage its growth and sustainability.”

Rep. Melissa Ratcliff (District 46) appeared in a PSA for the Sun Prairie Media Center.  Representative Ratcliffe said, “My work is most rewarding when I hear from my constituents about what they think about the important issues that affect them at the local level.  Media centers like the Sun Prairie Media Center exist to ensure local communities are informed about important issues that affect local people every day…Sun Prairie Media Center is an essential part of our community.” 

Andy Radig, the Communications Coordinator for Oshkosh Media, talked with John Fitzpatrick, Assistant City Manager, in a special segment for the City Manager’s Report show.  “All the opportunities that are available to the community as well as providing transparency into government and community activities — it’s really a great resource and I’m very proud to have a small part in it.  It’s gratifying to see that the Governor is providing this proclamation.”

Many media centers shared celebratory posts on social media. 

Perhaps Janesville JATV Media Services spoke for all community media center staff members on this special day when it said in a Facebook post, “JATV Media Services will always be committed to fostering a sense of community & connection with unwavering dedication. Thank you for your continued support.”

WCM celebrates Community Media Day at the League of Wisconsin Municipalities Conference

Tom Loucks and Mary Cardona pose with the WCM banner.

Wisconsin Community Media celebrated Community Media Day on October 20 by attending the League of Wisconsin Municipalities Annual Conference in La Crosse. WCM Executive Director Mary Cardona and Tom Loucks, Director of Communications for the City of Marshfield, who is also on the WCM Board of Directors, manned an educational kiosk at the event. 

We talked to municipal officials about the benefits of joining WCM and met with several state-wide organizations that would love to have more media attention. WCM is hoping they can work with some of our member media centers to get coverage of these community-based events. We are very excited about the programming that could be generated through these collaborations that would be relevant across the state.

We also talked about the need for legislative action to save local PEG channels on cable television systems by holding operators to a minimum standard that would require modernizing how they carry PEG channels.  We brought a split screen video demonstrating how the SD signal is very fuzzy compared to the HD signal and we provided a handout for people to take home with them on the topic.

We also had a handout on the level of cable subscriberships and how municipalities can find out how many customers a video service provider like Charter Spectrum has in their community by requesting the annual report cable companies file with the State. More than 50% of households subscribe nationally. Our final handout explained Video Service Provider (VSP) fees and how state aid makes up for the legislature’s reduction of the fees VSPs (cable companies) pay. Municipalities must ensure this state aid is always included in the biennial state budget.

Governor Tony Evers and Lieutenant Governor Mandela Barnes were a surprise last minute addition to the conference. Both spoke at the Thursday lunch. Their arrival drew a standing ovation. We caught them working the room after their remarks.

WSCS Celebrates (the first) 40 Years of Community Media in Sheboygan

By Scott Mealiff,  Program Director, WSCS, City of Sheboygan

Plans are underway to celebrate the 40th anniversary of community media in Sheboygan in conjunction with Community Media Day – October 20, 2022.

The city’s PEG (Public, Education, and Government) access television channels date back to 1982 when the City of Sheboygan signed a franchise agreement with Lakeside Cablevision to provide cable television service in the city.  As part of the agreement, channel space, production equipment, and training would be available to residents for locally produced programming. 

Over the years, the cable company changed hands through mergers and consolidation. In 1997, at the conclusion of the original franchise, the cable company, now Charter Communications, did not want to operate the community access facilities anymore, even as their obligation to continue providing channel capacity and the franchise fee payments to the City remained.  As a result, the City of Sheboygan took on the operation of the public/government access channel. In the years since, the City has continued to manage the cable channel and expand access via Internet delivery platforms and additional video service providers.

Two years ago on Community Media Day, Oct. 20, 2020, the final cutover was made to fiber optic delivery of the local PEG channels – the conclusion of a multi-year project between Charter Communications and the City of Sheboygan. This upgrade has proven to provide Sheboygan residents a high(er)-quality and stable signal for viewing local government meetings, events, and citizen-produced programs.

Watch as we celebrate 40 years serving the community of Sheboygan!